(OTCBB:  NXTH)

Talk about Media Savvy — this company gets it.  Not ONLY with the celebrity endorsements but with an incredible internet campaign.

National Celebrities focused on fitness have endorsed NXTH.

Shaquille O’Neal, National Basketball Association star, Eddie George and Blair Underwood Public Face of Susta™ and NXT Nutritional Holdings, Inc.

Shaquille O’Neal will be a spokesman for NXT Nutritionals to educate children and adults about how SUSTA™ Natural Sweetener can help them curb the country’s growing epidemic of obesity and diabetes and increase market awareness of the SUSTA brand. O’Neal is a 15-time NBA All-Star, 4-time World Champion, 3 time NBA Finals MVP and is currently playing for the Cleveland Cavaliers.

O’Neal stated his goal is to educate children and adults that SUSTA is the first sweetener that helps maintain a healthy lifestyle because SUSTA not only tastes great, but also contains probiotics as well as important vitamins and minerals.

Shaquille O’Neal will support the Company’s national awareness campaign for SUSTA Natural Sweetener because it is the only sweetener that is all-natural, low glycemic, contains soluble fiber and probiotics, vitamins C, B6 and B12 and essential minerals and that helps to maintain healthy blood sugar levels, aids digestion as well as supports the immune system.

In 2007, Shaquille hosted a reality TV show on ABC, “Shaq’s Big Challenge,” which featured O’Neal’s effort to help six severely obese middle school aged children from Broward County, Florida to lose weight and gain a healthy lifestyle. The children all started out overweight and were unable to produce adequate results in the President’s Physical Fitness Test and by the end of the challenge they had all lost weight and passed the President’s Physical Fitness Test in all areas.

Eddie George, a Heisman Trophy winner, will promote SUSTA™ Natural Sweetener and Healthy Diary® Yogurt Smoothies in its nationwide expansion.

To raise awareness of the SUSTA brand when SUSTA arrives in Kroger stores in the Columbus, Ohio, area, Eddie George will be making in-store appearances, local television and radio interviews.

George has been an advocate for improving health and wellness among Americans. For the past three years, he and his wife Taj have teamed up with Dr. Oz on “The Dr. Oz Show.” Together they coached and motivated the moms throughout the 2009 NFL season as part of a national viewer challenge to inspire moms and families everywhere to improve their health. The winner of the challenge was announced on the website of the “The Dr. Oz Show.”

In 2006, George was named a spokesperson for Tennessee’s GetFitTN program by Governor Phil Bredesen. GetFitTN is a statewide awareness program to address the rising epidemic of Type 2 diabetes and risk factors that lead to diabetes, such as obesity. This initiative is aimed at educating both adults and children that Type 2 diabetes can be delayed or even prevented with modest lifestyle changes such as increasing physical activity and a healthier diet.

Blair Underwood, an American television and film actor, director, producer and entrepreneur Blair Underwood, will serve as the national spokesperson for NXT Nutritionals and its SUSTA™ Natural Sweetener. For over 20 years, Mr. Underwood has had a successful career playing a wide variety of roles on numerous television and feature films, including his breakout role as a brash attorney on the popular legal drama “L.A. Law” for seven years, his role on the HBO series “In Treatment,” his recurring role on the sit-com “The New Adventures of Old Christine” with Julia Louis-Dreyfus, and his role as Dr. Robert Leeds on the popular HBO series “Sex and the City.” Mr. Underwood has earned two Golden Globe nominations and six NAACP Image awards for offering audiences multi-faceted characters including lawyers, doctors and executives in his film and television work. In addition, Mr. Underwood earned a Grammy Award this year for “Best Spoken Word Album” narrating (with Cynthia Nixon and Beau Bridges) Al Gore’s audio book, “An Inconvenient Truth.” Underwood’s versatility, compelling screen presence, and take-charge appeal proved to be a consistent crowd pleaser with audiences and critics alike. Additionally, Mr. Underwood has produced and directed several short movies and music videos, and is also known for his major contributions through his philanthropic efforts.

Mr. Underwood will represent NXT Nutritionals and their SUSTA™ Natural Sweetener. Blair Underwood is focused on delivering the Company message which addresses the growing epidemic of obesity and diabetes in our country and profiling SUSTA™ Natural Sweetener as a natural healthy alternative to table sugar and the existing artificial sweeteners on the market. Maintaining healthy blood sugar levels, aiding in digestion, and supporting the immune system are critical to a healthy lifestyle. He will educate consumers about the benefits of using SUSTA™ Natural Sweetener.

IN ADDTION NXT Nutritional’s Has a Massive Marketing Campaign

NXT Nutritionals’ has and established broad campaign to increase awareness of the Company’s SUSTA™ Natural Sweetener.

USA Today The paper has the widest circulation of any newspaper in the United States, averaging over 2.11 million copies every weekday.

Go Dairy Free
Review: SUSTA Natural Sweetener (Vegan, Gluten-Free, Nut-Free, Soy-Free)

Broken TeePee
Review: All Natural Sweetener – SUSTA
February 2, 2010

Boston Herald
Company Shoots for Jump in Low-Cal Sweetener’s Sales
January 25, 2010

Healthy Product Reviews
SUSTA Natural Sweetener
January 22, 2010

Non-Dairy Queen
SUSTA Sweetener Review
January 11, 2010

Gluten Free Is Life
Product Review: SUSTA Natural Sweetener
January 8, 2010

The Dirty T-Shirt
Review and Give Away
January 10, 2010

NECN.com Business
BBJ: SUSTA Gains Star Power of Shaq, Underwood
December 30, 2009

Functional Ingredients
New Product: New Fructose-Based Sweetener Stands Up To Stevia
November 11, 2009

Supermarket Guru
Phil Lempert Review
November 4, 2009

Mommys A Waitress
SUSTA Natural Sweetener Review
November 4, 2009

Health & Beauty Close-Up
NXT Nutritional Touts ‘SUSTA’ All-Natural Sweetener
September 16, 2009

That’s Fit
SUSTA is Sweet on Your Tummy and Gut
September 14, 2009

Slashfood
New Sweetener SUSTA Hits Stores
September 10, 2009

Strong Website Presence

Excellent Website Videos Explain Company Dynamics: http://vimeo.com/5591507

The company has dynamic and attractive commercials as well which can be viewed from their website.

NXT Nutritional’s Website offers extensive corporate and retail information providing easy access and credibility to the company.

NXT Nutritionals Holdings, Inc.
President and CEO: Michael McCarthy
800-535-4315
NXT Nutritionals’ corporate website: http://www.nxtnutritionals.com/
Contact: moreinfo@nxtnutritionals.com

Public Relations/Media: Stern & Co.
Richard Stern
212-888-0044
Contact: richstern@sternco.com

Forward-Looking Statements : Under The Private Securities Litigation Reform Act of 1995: The statements in this profilethat relate to the Company’s expectations with regard to the future impact on the Company’s results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as “expects”, “intends”, “plans”, “may”, “could”, “should”, “anticipates”, “likely”, “believes” and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. No obligation is assumed to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.

Pentony Enterprises LLC is STOCKGURU.COM. 10604 Robincreek Lane; Frisco, Texas 75035. (469) 252-3030. Disclosure: Pentony Enterprises LLC was paid seven thousand five hundred dollars by a non-controlling third party for profile coverage. Pentony Enterprises is not a registered investment adviser or a broker/dealer. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person, or that an investment in such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk. We will not be buying or selling shares of NXT Nutritional Holdings, Inc. (OTCBB: NXTH) during the promotional period.